Short release durations help companies test market theories to maximize profit. When managers measure release duration and advocate its reduction, they drive changes that improve the long-term productivity of the company.
Join me on February 7, 2012 at 11:00am EST, for a Scrum.org Global Webcast on release duration. Register now at Scrum.org Global Webcast: Release Duration and Enterprise Agility.
We'll discuss how to obtain a release duration history from financial records, and how a finance-based definition can help you assess your ability to innovate profitably. We'll talk about various forms of technical debt and how they affect release duration.
We'll show how measuring and restricting release duration helped improve code quality and processes in a mid-size software company. Both as a startup and mid-size subsidiary, the company's technical debt insidiously increased while it used traditional project management practices, even in the first months of its life, accumulating to a level where some projects took over 35 months to realize revenues. After focusing on reducing release duration and adopting Scrum and other agile processes, the company's engineering and product management groups eliminated much technical debt and drove release duration lower than it had ever been. The company's productivity, competitiveness and market share all improved during the same period.